election interference
A hidden or deceptive intervention that uses unfair means – today often artificial intelligence – to try to sway voters' decisions or the outcome of an election.
In plain terms
It is a natural part of campaigns that parties seek to persuade: they put up posters, debate, and advertise. We speak of election influence when someone does this covertly, under a false name, or with lies, intending that you do not know who is speaking to you and why.
Imagine it like a football match. The cheering is loud but rule-bound. Influence is when someone spreads fake news with planted people in the stands, or sends one team's fans home with a false public announcement.
Artificial intelligence did not invent this phenomenon, but it made it cheaper and faster. What once required a room full of paid commenters can now be done by a few people using text, image, and voice generation tools, as well as autonomous posting AI agents.
The goal is not always to get you to vote for someone. Often it is enough that you stay home, or that you no longer trust anything, not even the real news.
How it works
- Target selection: organizers choose groups that are uncertain or easy to anger. They often use social media and purchased data for this.
- Content creation: AI is used to mass-produce personalized messages, fake news, forged images, or deepfake recordings mimicking a politician's voice and face.
- Distribution: a network of fake profiles, bots, and AI agents shares, comments on, and likes the content to make it seem that many real people think the same thing.
- Amplification: social media recommendation algorithms show content that triggers many reactions to even more people, moving it into real conversations and the press.
- Timing: the most harmful content often appears in the days before a vote, when there is no time for rebuttal.
An everyday example
Two days before the election, you receive an audio recording in a group chat in which a well-known politician allegedly discusses fraud. The voice is deceptively real, yet the recording was made with artificial intelligence, and the refutation does not reach everyone before the vote.
Who is affected
A common misconception
Limits and risks
- The actual impact is very hard to measure: exposing a campaign does not prove it changed the outcome.
- The client often cannot be reliably identified because networks operate through intermediaries and false identities.
- Deepfake detection tools are not fully reliable, so verifying the source is more valuable than trusting your own eyes or ears.
- The accusation is also used as a weapon: whoever loses can easily claim "interference," and even real recordings can be dismissed as fake.
Similar, but not the same
- political campaign – The campaign persuades openly with a declared sender and according to the rules; influence does the same thing secretly or through deception.
- election fraud – Fraud falsifies the voting or counting itself, while influence mostly shapes voters' opinions and willingness to participate.
- disinformation – Disinformation is intentionally spread false content, meaning it is one tool for influencing elections, but not the only one.
Related concepts
information manipulation, influence operation
politikai deepfake, botnet
disinformation, foreign information manipulation and interference (FIMI), deepfake, voice cloning, micro-targeting, recommendation algorithm, szintetikus tartalom, content labeling, AI-agent
A brief history
External and covert influence on elections is a longstanding phenomenon. Its online form came into focus after the 2016 US presidential election. In September 2023, two days before the Slovak parliamentary election, a false audio recording created with artificial intelligence spread. In it, Michal Šimečka, leader of Progressive Slovakia, allegedly spoke about election fraud. In January 2024, in the United States, AI-generated phone calls mimicking Joe Biden's voice urged New Hampshire voters not to vote in the primary. In December 2024, Romania's Constitutional Court invalidated the entire presidential election and ordered a repeat. The election was finally held again in May 2025. The decision was based on intelligence reports describing an organized online influence campaign, primarily on TikTok.
Where things stand
At the end of 2026, AI-generated deceptive content accompanies almost every major election. Authorities, platforms and fact-checkers monitor it routinely. Several EU rules apply to it. The Digital Services Act (DSA) expects large platforms to manage election risks. The AI Act requires deepfake content to be labelled. The regulation on the transparency of political advertising has applied since October 2025. As a result, several major platforms, including Meta and Google, have stopped political advertising in the EU. However, enforcement of the rules and the measurement of their impact are still immature.
Also known as
election interference · election interference · election manipulation · foreign election interference · election interference · electoral interference · election meddling
Sources
This entry was machine-edited and has undergone machine expert review; the “In the news” section updates automatically from Agent Age stories.