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Glossary › Generative media

ElevenLabs

basicwidespread

ElevenLabs is an artificial intelligence company and service that creates lifelike human voices from written text and can also clone existing voices.

In plain terms

ElevenLabs is like an online dubbing studio: you type the text, choose a voice, and a few seconds later the voiceover is ready. The voice does not sound robotic: it pauses to breathe, stresses words, and can even laugh or whisper.

The service speaks Hungarian and dozens of other languages. You can create audiobooks, video narration, or podcasts with it, or translate a video into another language while preserving the original speaker's voice.

Beyond reading aloud, it also clones voices: it learns a person's voice from a short sample and can say any text in that voice. For this reason, it is both a useful tool and a potential for abuse.

The company now also offers a platform for building conversational AI agents, meaning phone or web assistants that respond live via voice to customers.

How it works

  1. The system was trained on vast amounts of human speech recordings, so it learned how written text relates to pronunciation, rhythm, and stress.
  2. When you give it text, the model infers from the context the tone of the sentence, where the question lies, and where pauses are needed.
  3. Then, based on the selected voice's characteristics (timbre, tempo, accent), it generates the sound wave, i.e., the audio file itself.
  4. In voice cloning, it extracts the speaker's 'fingerprint' from an uploaded sample and uses this for generation.
  5. In the case of a conversational agent, three steps repeat, typically within about one second: your speech is converted to text, a language model formulates the answer, and then the system reads it aloud.

An everyday example

In a YouTube video, a pleasant, natural-sounding narrator explains, yet the creator never held a microphone: they typed the text, and ElevenLabs generated the voice. Similarly, you may encounter this when a foreign speaker's video suddenly speaks Hungarian in their own voice.

Who is affected

marketerIt can create ad voiceovers, video narration, and multilingual versions without a studio or voice actor, at a fraction of the previous cost. → Marketing
entrepreneur, executiveYou can entrust telephone customer service or appointment booking to an agent that speaks in a natural voice.
developerThrough a programming interface (API), speech generation and speech recognition can be integrated into your own application. → Code
everyoneDue to phone scams committed with cloned voices, a familiar voice no longer proves that the person is actually speaking.

A common misconception

MythMachine voice is instantly recognizable because it is robotic and monotone.
In realityToday's generated voices are often indistinguishable from human voices by listeners, especially on short recordings or over the phone. Suspicion should therefore be based on the situation, not the audio quality.

Limits and risks

Similar, but not the same

Related concepts

A brief history

ElevenLabs was founded in 2022 by two Polish specialists, Mati Staniszewski and Piotr Dąbkowski. The idea was partly inspired by foreign films they saw in their childhood, dubbed in Poland in the customary way with a single monotonous voice. The service became publicly available in early 2023 and quickly became one of the best-known names in machine-generated voice.

Where things stand

At the end of 2026, ElevenLabs is one of the market leaders in voice generation: content creators, publishers, and large corporations use it extensively. The company has expanded from text-to-speech to conversational agents and music generation.

Status: 2026 November

Also known as

ElevenLabs · Eleven Labs · 11Labs · 11 Labs · elevenlabs.io · ElevenLabs voice generator · ElevenLabs AI

Sources

This entry was machine-edited and has undergone machine expert review; the “In the news” section updates automatically from Agent Age stories.